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In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. urbanbeautyonline.com They highlighted the bees’ plight by setting up a fake florists plagued by disappearing flowers (much to their customers’ surprise!) to spread the message that, “a world without bees is a world without flowers.” With more than two million views for this video alone, they had their finger on the pulse of public opinion with this video. If you can style out your own story like this, you might just earn the emotional (and financial!) investment of your customers